Indian Institute of Management Udaipur Library

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Services Marketing : integrating customer focus across the firm/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit.

by Zeithaml, Valarie | Bitner, Mary Jo [author.] | Gremler, Dwayne D [author.] | Pandit, Ajay [author.].

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Tata Mcgraw Hill, c2013Online access: Publisher Description and content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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2.
From Products to Services : insight and experience from companies which have embraced the service economy

by Young, Laurie.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Jersy John Wiley & Sons 2008Online access: Click here to access online Availability: No items available Checked out (1).

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3.
Customers.com : how to create a profitable business strategy for the Internet and beyond

by Seybold, Patricia B.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Random House; Times Business 1998Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.801202854678] (1).

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4.
Marketing Services : competing through quality

by Berry, Leonard L.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Free Press 1991Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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5.
Youtility : why smart marketing is about help not hype

by Baer, Jay.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Penguin Books 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).

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6.
Managing Customer Value : creating quality and service that customers can see

by Gale, Bradley T.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Free Press 1994Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).

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